Pillar Guide · Lead Generation Consulting℠
What Is Retargeting?
Retargeting is showing ads to people who have already visited your site or engaged with you — keeping you in front of warm prospects. It compounds outbound and content by reinforcing the accounts you have already touched.
Why retargeting works
A first touch rarely converts. Retargeting keeps your name present with people who already showed interest, so you are top of mind when timing arrives.
It is usually far more efficient than cold advertising because the audience is already warm.
How it is used in B2B
Pair retargeting with outbound so the accounts you are emailing also see you in their feed — multiple coordinated touches.
Keeping it relevant
Segment by what the person engaged with so the ad matches their interest, not a generic banner.
Key takeaways
- Retargeting re-engages people who already showed interest
- It is more efficient than cold advertising
- Pair it with outbound for coordinated touches
- Segment so the ad matches their interest
Related guides & services
Powered by the platform
See it run on the platform.
Concepts like this come to life on Lead Gen AI Suite™, with G — The Generator™ across all five agents. Ask G how it would run for your team, right now.
- LeadGen AI™
Scores the accounts in-market now. - FollowUp AI™
Outreach and nurture that get replies. - Mobile Ads AI™
Paid social that compounds the warm.
FAQ
Common questions.
Is retargeting the same as remarketing?
The terms are often used interchangeably for showing ads to people who previously engaged with you.
Does retargeting work for B2B?
Yes — especially paired with outbound, so target accounts see you across email and their feed.