Lead Generation Consulting Lead Generation Consulting™
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Lead Generation Consulting℠ · Detroit, Michigan

Pipeline you can actually forecast.

For 25 years we've built B2B lead generation systems for U.S. revenue teams — the strategy, the targeting, and the outbound that fills a pipeline. Today that practice runs on Lead Gen AI Suite™: four AI agents that replace the SDR stack and execute the plan. No SDRs required. No lists to buy.

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25 yrsB2B lead generation practice
47buying-intent signals tracked
11,000+U.S. companies monitored
No SDRramp time required

What we do

Lead generation, built as a system.

Buy a list, hire SDRs, hope something hits — that playbook is broken. We replace it with a documented strategy and an AI platform that runs it every day.

Lead Generation Services

End-to-end pipeline generation for U.S. B2B teams — ICP, targeting, messaging, and execution under one roof.

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B2B Lead Generation

Account selection scored against your exact buyer — not generic firmographics — so reps work the companies in market this week.

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Outbound Lead Generation

Multi-channel sequences grounded in each lead's real context — funding, hiring, a recent post — reviewed before they send.

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Appointment Setting

Qualified meetings on your reps' calendars, booked and confirmed by the platform — handoffs your team actually wants.

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Demand Generation

Paid social that compounds the warm — mobile-first creative and targeting that lifts response on the accounts you've touched.

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AI-Powered Lead Generation

The whole motion, run by four AI agents and a voice layer that knows every signal, sequence, and campaign in real time.

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How we work

Diagnose → Design → Deploy.

A 25-year method on modern infrastructure — no bloated retainers, no guesswork. A system you can forecast.

01 · Diagnose

Find the real constraint.

We map your ICP, your funnel, and where pipeline actually leaks — captured once in the Business Intelligence Intake the platform runs on.

02 · Design

Build the system.

Targeting, messaging, channels, and offers — designed around your buyer and your win stories, not a generic template.

03 · Deploy

Go live the same day.

Lead Gen AI Suite™ runs the motion — scored accounts, reviewed sequences, booked meetings — with a human approving every send.

The platform behind the practice

Our consulting runs on Lead Gen AI Suite™.

The strategy is ours. The execution is automated. Four AI agents — plus G — The Generator™, the fifth intelligence layer — do the work a full SDR team used to, built exclusively for U.S. revenue teams.

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  • LeadGen AI™
    Scores ready-to-buy U.S. accounts.
  • FollowUp AI™
    Sequences that read like a human wrote them.
  • Mobile Ads AI™
    Creative and targeting for paid social.
  • Microsite Generator™
    Brief to live landing page in 90 seconds.
  • G — The Generator™
    The fifth layer — knows every signal, 24/7.

Industries · Solutions

Built for 1,000+ U.S. business-facing industries.

Built for 1,000+ U.S. business-facing industries — any business that does B2B outreach. If your business does B2B outreach, we support it: ICP targeting, industry targeting, and buyer-title targeting, with multi-channel outbound, AI SDR, AI Outbound, AI Follow-Up, and AI Microsites — run for you on Lead Gen AI Suite™. B2B only. U.S. only.

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High LTV

Real Estate & CRE

Brokers and proptech building broker and investor pipeline.

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Regulated

Wholesale Mortgage

Lenders building and activating broker networks.

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Dense SMB

Commercial Insurance

Commercial lines and benefits agencies filling the funnel.

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High volume

Home Services

Franchise networks and multi-location operators.

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Near-me

HVAC & Roofing

High-ticket, weather-driven, very local demand.

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Fastest-growing

Solar

IRA-incentive demand across the SMB installer market.

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Highest CPL

Legal

Firms that pay the most per lead of any vertical.

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Compliance-aware

Healthcare

Health tech and providers with longer buying cycles.

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1,000+

+ 1,000 more

If your business does B2B outreach, we support it — across 1,000+ U.S. business-facing industries.

All industries

More industries we serve

Manufacturing Logistics & Freight Financial Services B2B SaaS Professional Services Construction Staffing IT & Managed Services Accounting Commercial Cleaning Wholesale & Distribution Marketing Agencies Education & EdTech Automotive Energy Cybersecurity Pharma & Biotech Hospitality Property Management Engineering Telecom Dental Pest Control Security Services Franchises Medical Devices Architecture Oil & Gas Renewable Energy Food & Beverage Packaging Printing Apparel & Textiles Chemicals Aerospace & Defense Maritime & Shipping Mining Agriculture & AgTech Data Centers Senior Living Home Health Care AV Integration Nonprofits Government Contractors Utilities Transportation & Trucking Moving & Storage Landscaping Plumbing Electrical Contractors

Local lead generation

Detroit first — then every U.S. metro.

We're a Detroit company. Lead generation is local before it's national: the buyers, the trigger events, and the competition all change by market. We build the market you sell into first.

  • City and state pages for all 50 states and 180+ U.S. cities
  • Market-specific buyer signals, sectors, and timing
  • Every local page bridges to the AI platform and a live demo with G
Lead generation in Detroit Michigan statewide
California Texas Florida New York Illinois Georgia North Carolina Michigan Oregon Nevada Utah Connecticut Oklahoma Iowa

Top metros

Austin Dallas Houston Phoenix Chicago Miami Atlanta New York Los Angeles Seattle Fort Worth Las Vegas Portland Kansas City Minneapolis Pittsburgh Baltimore Memphis Grand Rapids Buffalo Colorado Springs Virginia Beach Durham Madison Tulsa Knoxville Irvine Long Beach Chandler Reno Boulder Charleston Huntsville Lexington Newark Hartford Worcester Allentown Tacoma Plano Fort Lauderdale Wilmington Naperville Cary Baton Rouge Corpus Christi Chesapeake Mobile Anchorage Honolulu Sioux Falls Fargo Overland Park Lincoln Bridgeport Syracuse Asheville Ogden Erie Roanoke Amarillo Fort Myers

Starter markets

Tier-1 SMB growth markets we build first.

Detroit, MI Austin, TXDallas–Fort Worth Phoenix, AZTampa, FL Orlando, FLNashville, TN Raleigh, NCCharlotte, NC Boise, IDSalt Lake City

More cities we serve

Oakland Santa Ana Fremont Laredo Irving McKinney Hialeah Cape Coral Mesa Scottsdale Aurora, CO Lakewood Bellevue Vancouver, WA Bend Athens Murfreesboro Lansing Sterling Heights St. Paul Duluth Appleton Olathe Orem Trenton

More cities we serve

Chula Vista Glendale, CA Santa Rosa Modesto Waco McAllen Midland Denton Clearwater Lakeland Tempe Glendale, AZ Youngstown Lancaster High Point Everett Pueblo Independence Carmel Marietta Charlottesville Norman Santa Fe Cambridge Sparks

More cities we serve

Oxnard Sunnyvale Roseville Oceanside Killeen Tyler College Station West Palm Beach Boca Raton Naples Roswell Albany, GA Parma Concord Chapel Hill Arvada Bellingham Flagstaff Franklin Alexandria Bloomington Rochester, MN Kenosha St. George Meridian

More cities we serve

Thousand Oaks Visalia Concord, CA Pomona Pasadena, TX Beaumont Round Rock Miramar Pompano Beach Augusta, ME Sioux City Davenport Thornton Centennial Surprise Peoria, AZ Elk Grove Hayward Clovis Palmdale Murrieta Rancho Cucamonga Lancaster, CA Torrance Simi Valley

More cities we serve

Escondido Salinas Fontana Corona Pasadena, CA Moreno Valley Fullerton El Monte Garden Grove Daly City Brownsville Abilene Port St. Lucie Jackson, TN Kansas City, KS Warren, MI Flint Springfield, IL Joliet Hampton Columbia, MD Frederick Paterson West Jordan Kent, WA

More cities we serve

Ontario, CA Antioch Inglewood Vallejo Costa Mesa Berkeley Downey West Covina Norwalk Burbank Santa Clara Odessa Renton Spokane Valley Elizabeth Lakewood, NJ Toms River Clifton Pembroke Pines Hollywood, FL Warwick Cranston Elgin Waukegan West Valley City

More cities we serve

Cicero Gastonia Livonia Dearborn Bethlehem Coral Springs St. Joseph, MO Kingsport Bowling Green Owensboro Hoover Auburn, AL Sandy Springs Lynchburg Annapolis Gaithersburg Grand Prairie Eau Claire Racine Bloomington, MN Iowa City Metairie Broken Arrow Edmond Hillsboro

Build vs. buy

The math is simple.

One platform with four AI agents costs a fraction of one SDR — and goes live the same day, not five months from now.

$80K+Cost of one SDR per year, loaded
4–5 moAverage SDR ramp to quota
$1,499Suite plan / month — full system
Day 1First campaign live after setup
vs Traditional Agencies vs Freelancers vs DIY AI Tools vs Lead Lists vs Marketing Agencies

Competitor alternatives

Apollo Alternatives Clay Alternatives HubSpot Alternatives Autobound Alternatives Unbounce Alternatives
ZoomInfo Alternatives Outreach Alternatives Salesloft Alternatives Instantly Alternatives Smartlead Alternatives Lemlist Alternatives Lusha Alternatives Cognism Alternatives Seamless.AI Alternatives Clearbit Alternatives 6sense Alternatives Demandbase Alternatives Amplemarket Alternatives Sales Navigator Alternatives Reply.io Alternatives RocketReach Alternatives UpLead Alternatives LeadIQ Alternatives Kaspr Alternatives Klenty Alternatives Outplay Alternatives Mailshake Alternatives Woodpecker Alternatives Snov.io Alternatives QuickMail Alternatives

More alternatives

Apollo.io Hunter.io Clay Lead411 SalesIntel Datanyze Vainu Adapt Bombora Saleshandy SmartReach GMass Yesware Mixmax Overloop Dropcontact Findymail GetProspect Skrapp Wiza Expandi Dripify Waalaxy La Growth Machine PhantomBuster Leadfeeder Albacross

Start with the fundamentals

Lead generation, explained.

What is lead generation?

Types, channels, and the metrics that actually predict revenue.

Read guide

What is B2B lead generation?

How B2B differs from B2C, and where the pipeline really starts.

Read guide

What is outbound marketing?

Outbound vs. inbound, and how to run cold outreach that gets replies.

Read guide

What is demand generation?

Demand gen vs. lead gen, and how the two compound together.

Read guide
What is inbound marketing? What is a sales funnel? What is a lead magnet? What is a microsite?

Strategy guides

Outbound strategy AI lead gen strategy Cold outreach Sales prospecting Marketing automation Funnel optimization Appointment setting Lead nurturing Conversion optimization

More glossary terms

What is an SDR? What is a BDR? Cost per lead (CPL) What is B2B sales? What is outbound sales? What is prospecting? TAM Pipeline velocity Buying committee Gatekeeper Trigger event Firmographics Technographics Nurture sequence Sales script Churn rate Win rate Marketing funnel Sales touchpoint Decision-maker Warm outreach Sales quota Sales lead Multithreading Discovery call

More strategy guides

Email deliverability B2B list building Cold email subject lines How to build an ICP LinkedIn outreach Multichannel outreach Sales follow-up Speed to lead Lead routing Sales & marketing alignment Content marketing Account research Objection handling Pipeline forecasting Buying signals Personalization at scale Referral lead gen Webinar lead gen Lead magnet strategy A/B testing outreach RevOps Win-back campaigns Sales email templates Outbound metrics Demand gen strategy

Concepts & terms

Account-based marketing Ideal customer profile Buyer persona Intent data Lead scoring Lead qualification MQL SQL Sales pipeline Sales cadence Drip campaign Sales enablement CAC LTV Value proposition Data enrichment Landing page Social selling Cold calling Retargeting Conversion rate Call to action CRM Demand capture Go-to-market strategy

Questions

What teams ask first.

Do you replace our SDRs?

We replace the SDR stack — the buying, ramping, and grinding. Lead Gen AI Suite™ scores accounts, writes and sends sequences, books meetings, and runs paid, so your closers spend time on conversations instead of prospecting. No SDRs required.

How is this different from buying a tool like Apollo or Clay?

Tools hand you data and a blank sequence. We bring 25 years of B2B lead generation strategy and a platform that runs the whole motion on your behalf — grounded in your ICP, your value props, and your win stories. See the full comparison →

How fast can we go live?

Same day after the Business Intelligence Intake. No annual contract, no SDR ramp — the first campaign goes out on day one.

Who is this built for?

U.S. SMB and mid-market revenue teams. The platform monitors U.S. companies and is tuned for U.S. outbound.

Private beta · No payment required today

Put the system to work on your pipeline.

Apply for beta access to Lead Gen AI Suite™, or talk to G for a 5-minute live walkthrough — no sales call, no form.

Apply for beta access Talk to G now