Operators first.
We don't ship features we wouldn't use ourselves. Every release is dogfooded inside our own practice before it reaches customers.
About · Lead Generation Consulting℠
Lead Generation Consulting has been a name in B2B lead generation for more than 25 years — a digital marketing agency since the mid-2000s, back when "lead gen" still meant phones and spreadsheets. That practice is the foundation everything else is built on. Today it's the authority engine behind Lead Gen AI Suite™.
The lineage
Most software companies start with a product and go looking for credibility. We started with the credibility. Lead Generation Consulting earned its name the slow way — winning B2B pipeline for clients, year after year, through every change the channel has been through: the rise of search, the collapse of cold calling, the marketing-automation wave, and now AI.
Lead Gen AI Suite™ isn't a startup's first guess at how outbound should work. It's a 25-year playbook, rebuilt as AI agents — the same strategy that won deals for two decades, now running on a platform a small U.S. team can operate end-to-end. The consultancy is the father; the platform is the future it built — now with G — The Generator™ as the sixth intelligence layer across all five agents.
Lead Generation Consulting launches as a digital marketing agency, building lead engines for B2B clients.
The original Microsite Generator is created — fast, personalized landing pages before they were a category.
Two decades of pipeline work across search, outbound, and marketing automation.
The playbook is rebuilt as AI agents — Lead Gen AI Suite™.
Founder
David has built lead generation businesses for a quarter century — founding Retirement Calculator, Inc. in 2001, operating consumer financial-tool platforms at national scale, running the Lead Generation Consulting practice, and launching the original Microsite Generator in 2008.
Born in Detroit in 1971 and raised across Metro Detroit, he competed in sports at a high level and coached the Ferris State University men's golf team in the late 1990s. Competition and discipline shaped how he builds. The "L" in the Lead Gen AI Suite™ logo is his middle name — Lloyd — after his grandfather Lloyd Larder, who ran a well-known Detroit diner in the 1960s and 70s. The mark is a quiet nod to Detroit, family, and work ethic.
How we work
Pipeline shouldn't be a mystery you debate every Monday. It should be a system you can defend with data and forecast within 10%.
We don't ship features we wouldn't use ourselves. Every release is dogfooded inside our own practice before it reaches customers.
Every score has a source. Every recommendation has a "why." If the model can't justify a decision, we don't ship the decision.
Sequences send because a person approved them. Automation is a force multiplier, not a substitute for judgment.
If a number can't survive a CFO review, it doesn't belong on a dashboard. We track replies, meetings, and pipeline — not vanity opens.
We design for the team with three reps and a founder, not the one with sixty and a six-tool stack.
A percentage of profits goes back to Detroit-area churches and charities — quietly, the community that raised the founder.
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Put 25+ years of lead generation to work on your pipeline. Schedule a strategy call, or talk to G for a 5-minute live walkthrough.