Pillar Guide · Lead Generation Consulting℠
What Are Firmographics?
Firmographics are the company-level characteristics — industry, size, revenue, location — used to segment and target B2B accounts, much like demographics describe people. They're the backbone of an ICP.
What firmographics include
Industry, employee count, revenue, location, growth stage, and structure — the traits that define what kind of company an account is.
Why they matter
Firmographics are how you define and filter your target market, so outreach reaches companies that actually fit.
Firmographics plus signals
Firmographics say who fits; intent and trigger signals say who's ready now. Together they tell you who to reach and when.
Key takeaways
- Firmographics are company-level attributes
- They include industry, size, revenue, and location
- They define your target market
- Pair them with intent signals for timing
Related guides & services
Powered by the platform
See it run on the platform.
Concepts like this come to life on Lead Gen AI Suite™, with G — The Generator™ across all five agents. Ask G how it would run for your team, right now.
- LeadGen AI™
Scores the accounts in-market now. - FollowUp AI™
Outreach and nurture that get replies. - Mobile Ads AI™
Paid social that compounds the warm.
FAQ
Common questions.
What's the difference between firmographics and demographics?
Demographics describe people; firmographics describe companies — industry, size, revenue, and location.
How are firmographics used in targeting?
To filter the market down to accounts that fit your ICP before outreach begins.